History of Ubersox

Learn about the history of Ubersox here!

History of Ubersox
In order to know where we're going, it's important to never forget where we've been and how we started out. Therefore, we have decided to use this page to tell you all about the history of Ubersox Auto Group.

The owner of Ubersox Auto Group, Mike Ubersox, has always been very fascinated with cars. His love of the automotive industry began when he was a young boy working on his parents' dairy farm. In his spare time he would read Motor Trend Magazine to learn about cars and stay up to date with everything that was going on in the automotive industry. During this time he often daydreamed about opening up his very own car related company someday. This was a dream that would eventually become a reality for him. 

As Mike got older he developed his sales expertise by selling used cars at Dick Engstad's car lot in Darlington, Wisconsin. Mr Engstand is retired now and actually drives cars for Ubersox.
History of Ubersox in Platteville, WI
For Mike Ubersox, there was a piece of advice that his mother gave him when he was young that has guided him throughout his career and helped him achieve his dreams. The advice that she gave him was to "create your own luck." 

Mike Ubersox founded Ubersox Auto Group as a used car dealership back in the year 2000 in Darlington, Wisconsin. Then it grew larger in 2004 when they assumed ownership of Stephen's Motor Sales in downtown Platteville. Then they expanded again in 2008 with a new facility located at its present location. Then in 2013 Ubersox of Iowa County joined the organization as well. 

According to Mike Ubersox, "if you aren't growing you are going backwards." Well, Ubersox Auto Group is certainly growing, and growing fast. However, they never lose sight of their goal, which is to offer a great value and excellent customer service to each and every customer that walks through the doors at any of their dealership locations.

History of Ubersox near Platteville, WI

In order to continue to diversify, Ubersox added an Express Lane dedicated to oil changes and tires to get customers in and out fast. Shimmer Car Wash & Detail opened in 2013 with an automated car wash and complete hands on detail center. In June of 2015, Shimmer expanded to include an automated truck wash that accepts duallys and extended trucks.

The road to success has not always been easy for Ubersox Auto Group. In 2009 Chrysler announced that they were going bankrupt shortly after Ubersox finished their new building. No one knew for sure if the business would be able to survive as a car dealership when that news broke. This news was followed by a hail storm that caused severe damage to their entire inventory. Despite all of these challenges, Ubersox has not only survived but continued to thrive since then.

The success of Ubersox is a testament to the leadership and great team of associates working at the dealership. Mike Ubersox is very proud of his team and what they have been able to accomplish together so far. His team helps to provide their customers with top notch service that is unmatched by the competition and expert knowledge on everything that they sell at the dealership.

Contact Us

Ubersox Chrysler Dodge Jeep Ram of Iowa County

102 Commerce Street
Directions Barneveld, WI 53507-9439

  • Sales: (608) 924-1505
  • Service: (608) 729-5011
  • Parts: (608) 960-8963

Make an Inquiry

By submitting your contact information, you consent to be contacted by telephone about purchasing a vehicle or obtaining vehicle financing. Clicking on the Submit button above is your electronic signature.


  • Monday 9:00am-6:00pm
  • Tuesday 9:00am-6:00pm
  • Wednesday 9:00am-6:00pm
  • Thursday 9:00am-6:00pm
  • Friday 9:00am-6:00pm
  • Saturday 9:00am-3:00pm
  • Sunday Closed
; ;